How to Create “No Brainer” Offers That Double, Even Triple Your Revenue

Too many marketers spend a lot of time on every other element of their marketing campaign and very little time thinking through their offer.

Years ago, a colleague of mine … who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two words:

The Offer.

This fellow, whose name was Pat, told me he has tested every variable imaginable both online and offline – copy, lists, colors, text sizes, formats, you na…