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Insider Secrets to Creating Irresistible Gold Promotions
The most successful gold promotions weave a story that connects current economic conditions to historical patterns
 • 
Robert Henderson
7 Suggestions for Writing Compliant Marketing Copy
As the old joke has it, you’re not a professional marketer until you’ve had at least one screaming argument with a lawyer.
 • 
Robert Henderson
How to Sell Video Trading Courses
It takes maybe three days to pull a promo together that can result in significant extra revenue for a trading service.
 • 
Robert Henderson

September 2024

How to Create “No Brainer” Offers That Double, Even Triple Your Revenue
Too many marketers spend a lot of time on every other element of their marketing campaign and very little time thinking through their offer.
 • 
Robert Henderson
Better Guarantees = More Money
For legendary marketing wizard Jay Abraham, guarantees should be the heart of your pitch.
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Robert Henderson
How to DOUBLE Your Opt-In Response Rates
A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword.
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Robert Henderson
8 Ways Copywriters Create Awesome Lead Generation Magnets
Lead generation has never been easy.
 • 
Robert Henderson
How to Highlight Your Company’s Track Record
Persuasive messaging is about highlighting the real benefits of a product or service in a way that a prospect can quickly understand.
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Robert Henderson
On Not Reinventing the Wheel
We help overworked marketing professionals get what they need done, on time and on budget.
 • 
Robert Henderson
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